Waste Marketing in North Lima 

Alberto Huiman Cruz 

Waste Innovation S.A.C., Peru 

Abstract: With the purpose of evaluating the financial gap in the environmental valuation of recycling materials in Lima Norte, surveys and interviews were conducted determining that the product that demands the greatest interest of the productive chain of local recycling is plastic for its cost and quantity. The results were: 1) who receives the highest income is the exporter PEN 6,850.00. 2) The traceability of marketable waste has not been established by informality. 3) The low participation of households makes it difficult to create a structured recycling market. 4) The lowest levels of the recycling chain called: Micro and Small Business (MYPES), if they can access loans without the need for land titles. 5) The sustainability will be possible with: Articulation of productive development, formality and investment of people. It is concluded: 1) the start of the formality policy should begin by applying recycling rates and extending the Extended Producer Responsibility (REP). 2) The cost of formalization does not explain informality. 3) Marketing volumes should be strengthened, considering the inverse demand curve. 4) There is an environmental valuation because the polluter pays principle does not apply. Therefore, it is recommended that the mutual benefit approach should prevail. 

Key words: financial gap, formalization, recycling, plastic sustainability, environmental assessment