Fair Trade and Ethical, Responsible and Solidary Consumption: A University Educational Proposal

Instituto de Estudios sobre la Universidad, Universidad Autónoma del Estado de México

Abstract: It begins with a summary of the results of a previous research project, where Environmental Education (EA) indicators were identified based on a knowledge dialogue, where ethical consumption and the promotion of fair trade markets as basic indicators for an EA are highlighted. Based on this, a new project is proposed, whose motive is the creation of educational strategies to promote responsible consumption within universities. The methodology used is described through a questionnaire on consumption habits applied to 462 university students, the results and the multiple educational proposals, which integrates: conferences and workshops, social networks, information capsules in the monthly Ahimsa Newsletter, promotion of markets for local and agroecological fair trade, and the degree of graduates with research topics related to ethical consumption.