SML Parking and RFID Technology

Elina Ibrayeva, Terrence Sebora
(University of Nebraska, Lincoln, Nebraska 68588, USA)

Abstract: Bruce Keller, general manager of SML Parking in Centerville, is considering integrating RFID technology into his current parking operations. SML is an off-airport parking facility located near Centerville Airfield, and SML currently competes with on-airport parking facilities and three other off-airport parking facilities. This case illustrates that small businesses, like corporations, have limited resources and multiple opportunities. Like many small businesses, SML must make a competitive decision as to whether or not to adopt new technology that impacts how efficiently and effectively customers’ needs are met. RFID technology is emerging in the parking industry. Because SML has no distinctive or relative competitive advantages, adopting RFID technology could help SML leapfrog the competition and become more competitive. The case demonstrates one method by which a small business can conduct research to improve its competitive decision-making.

Key words: strategic choice; small business; opportunity research

JEL codes: R, L, J, M