Positing Augmented Reality as a Marketing Tool for Jobs and Tourism in Northeast North Carolina

Paulette K. Edmunds¹, Kingsley Nwala¹, Rebecca Hochradel²
(1. Elizabeth City State University, Elizabeth City, NC 27909, USA;
2. Delta State University, Cleveland, MS 38733, USA)

Abstract: This paper looks at augmented reality and proposes how the technology can assist northeast North Carolina in expanding the region’s economy. Augmented reality is explained and examples are given of how it is being used by other localities and private firms. Northeast North Carolina has experienced slow economic growth and high unemployment. Jobs creation is taking place; however, improved methods of bringing job providers and job seekers together are needed. Augmented reality is proposed as a means to accomplish this goal. The technology is also posited as a means of increasing tourism. Tourism is a significant revenue generator for North Carolina, the sixth most visited state in the nation. The state can model smartphone and tablet apps after already established augmented reality tourism apps to make visits to North Carolina an “experience”. Assets that augmented reality can showcase in northeast North Carolina are described.

Key words: augmented reality; marketing; employment; tourism; North Carolina

JEL codes: M3, O4