A Model for Accelerating the Growth of Health Care Tourism in Malaysia

Osaro Aigbogun, Sadoun Naser Yassin, Zeeshan Shoukat
(Binary University of Management and Entrepreneurship, Malaysia)

Abstract: This study focuses on the development of Health Care Tourism Industry in Malaysia in its present status and present model factors that shall propel the dimension of the industry to greater heights for the future. The study capitalized on the investigation of the factors that have impact in sustaining Health Care Tourism and its ability to develop this vital sector by increasing the therapeutic ratio of tourists. On examining the relationship between each independent factor and Health Care Tourism, a significant positive relationship was found for all the six independent factors and their association with Health Care Tourism in Malaysia. A further study was conducted through the multiple regression to check whether Health Care Tourism was dependent on the six independent factors. The findings revealed that Health Care Tourism was significantly dependent on the six factors (Ministry of Health Policies, Ministry of Tourism Roles, Borders and Consulates, Private Hospitals/Allied Health Care Services, Associations strategies and Agencies services).

Key words: health care; tourism; health care tourists; health care model

JEL code: I19