Logistics of Service Provision: Adding to Hospitality

Edmir Kuazaqui¹, João Rosal Filho²
(1. Escola Superior de Propaganda e Marketing (ESPM), Universidade Paulista (UNIP), Brazil;
2. Faculdade das Américas (FAM), Brazil)

Abstract: This article intends to present logistics applied to service provisions as an agent for increasing tourist hospitality. With the emphasis on commercial hospitality, this research adopts as its subject: Guarulhos International Airport, São Paulo, Brazil, a place of tourist and commercial transit, thus, responsible for the receiving and boarding of passengers who choose air transport. Besides this, it is a place of arrival (tourists, passengers, travelers, users) that is called receptive tourism. Therefore, the data obtained from interviews and questionnaires are based on empirical, exploratory and qualitative research. The appropriate logistics add value to the services offered and make it possible for the improvement of commercial hospitality. To show the need for treating logistics as an instrument that increases the value of hospitality.

Key words: logistics; hospitality; tourism; Guarulhos airport

JEL codes: M16