The Global CEO: More Than the Augmented Executive

Yezdi H. Godiwalla
(University of Wisconsin-Whitewater, USA)

Abstract: The global CEO is a dynamic global player in a complex and dynamic business, technological and social world. He (or she) is more than a summation of all the top managerial roles in his global organization. His global vision and, his vision of the future form of his global organization and its role as a global player set him apart from the other top executives in his global organization. His global philosophy effectively helps his approach to global strategic management, global operations and supply chain, global marketing, and global ecology and social responsibility. He has to lead as an effective global CEO.

Key words: global CEO; challenges of CEO; world of CEO

JEL codes: D40, D81, D92, D73, D74, D78, D92, F51