Measuring Organizational Environment and Its Relationship with Leadership in a Fast Food Franchise in Tijuana, Baja California, Mexico

Suisin Priscila Lam Lam, Jessica Lizbeth Cisneros Martínez, Loreto María Bravo Zanoguera, Sósima Carrillo, Ana Cecilia Bustamante Valenzuela
(1. Universidad Autónoma de Baja California, México; 2. AutonomousUniversity of Baja California, Mexico)

Abstract: In Mexico, franchises have proliferated in recent years, especially those of fast food, such organizations have represented one of the most solid money entrances for the region, generating jobs, giving local providers the opportunity to consume their own products and allow them for the development of the city through the presence of brands in the shopping malls. However, the competition in an organization is measured through continuous improvement, which allows you to refine processes and better care to clients. This change requires taking into account employees that have clear enough objectives of the Organization and the act on the basis to them. Why this work? It allows to identify the importance of the work environment, that raises not only a report appropriated financial statements, making marketing strategies for hiring staff, but one of the biggest challenges is to achieve a pleasant internal climate enabling employees to feel satisfied and thus increase their productivity. On the other hand, the organizations ignore this topic which leads to wasting the potential of the employees, well as to prevent the fulfillment of the goals of the organization.

Key words: franchises; leads; work environment

JEL code: M12