Addressing Housing Needs for Senior Citizens, Trends, Challenges, and Potential Options

Abstract: This paper provides a discussion of the current senior population growth trends along with the impact of possible changes and challenges that may take place over the next two decades. Additionally, this discusses possible initiatives that could come to fruition to address housing and other related needs for senior citizens across multiple income categories.

Key words: marketing, senior citizens, housing needs, demographic growth trends

JEL code: M