Increasing College Football Attendance: An Exploratory Study of Fan Typology

Oscar McKnight¹, Ronald Paugh¹, Jordan McKnight², Wenhui Jin^1
(1. Ashland University, USA; 2. University of Akron, USA)

Abstract: No sport enjoys more popularity in the USA than football. However, not every college can fill their stadium. This study examined spectator typology in relationship to college football attendance. Four typologies emerged as well as a chronology of expectations for game events. Presented is PUNT a sport marketing strategy that can be an integral component of a marketing campaign to increase football game attendance.

Key words: football fan typologies; increasing college football attendance; fan motives

JEL code: M31