Hypothesis in the Dynamics of the Durable Goods Market

Abstract: This article delves into the intrinsic necessity of the new market integrated into society, emerging from the imperative rise of virtual goods complementing the cooperative applicability for the physical goods market. This integration has become essential for the functioning of market mechanisms. Customer loyalty emerges as an effective strategy in durable goods, as it provides predictability, enhances the overall consumer experience, and allows companies to tailor their offerings according to customer preferences. Contract theory plays a pivotal role in customer loyalty, creating a conducive environment for consumer retention in the durable goods market. The producer-consumer relationship in loyalty fosters sustainable growth for both parties, and leasing contracts offer a flexible and convenient option for accessing high-quality products.

Key words: consumer, contract, depreciation, reverse engineering, ESG