Corporate Social Responsibility Research in Green Catering Industry: Service-profit Chain

Abstract: The purpose of this article is to propose corporate social responsibility (CSR) and to investigate CSR definitions published in green catering industry to the proposed service-profit chain (SPC) framework. Corporate ethics focuses on the decision-making and activities of individual employees, while corporate social responsibility is the ethical behavior at the corporate level. There is frequent interaction between enterprises and society, and the society often expects enterprises to give back the society and fulfill the responsibility of protecting and benefiting society. With economic development and Chinese people’s increasing demands on food culture, consumers also have more diversified food and beverage choices. Green food and beverages pay more attention to social responsibility when operating. In addition to paying attention to the competitive pressure of enterprises, they also integrate social factors, pay attention to environmental protection, resource conservation, respect for the interests and health of service quality of consumers’ meals. How to eat healthy and delicious, consumers have more diversified dining options to enhance customers’ value. Most of the customers’ impressions of catering are mainly from the service quality of catering ingredients, restaurant interior decoration and overall service level. Customers pay attention to the source of the food and the details of the service. The quality of the food is definitely a competitive advantage. High-quality meals and services also require good management. This research takes the Rice revolution vegetarian restaurant as a case study, and conducts an integrated analysis with the data of in-depth research. The friendly dining environment of green catering cooperates with small farmers, from the table to the place of production. This research provides high-quality meals and services to consumers’ dining guides, thereby enhancing their competitive advantages and performance.

Key words: corporate social responsibility, green catering, service-profit chain, service quality, competitive advantages

JEL codes: M