Abstract: In Nicaragua, for the past three years the author has worked in the Creative Economy. In May 2023, the author group were asked to develop a workshop to help Nicaragua’s most creative cities to strengthen their artisanal communities. After much thought and several versions, the workshop focused on basic marketing working with the municipalities using some basic models of marketing. The cities that were chosen to participate are considered cultural and creative centers. They are diverse and dispersed around the country of Nicaragua, the cities included: Bluefields, Estelí, Granada, Juigalpa, León, Managua, Matagalpa, Masaya, Nagarote, San Juan del Oriente, San Juan de Limay. The challenge was that most of the municipal teams were mid-level administrators from the mayor’s office, local offices of the Ministry of Family, Community, Cooperatives, Associations, and the Ministry of the Economy, particularly those working in the orange or creative economy sector. They knew a little about the artisans that Author 1 had visited, in their community but very little about artisans in general. They know little about marketing as well. The challenge in the authors’ three days with these administrators was to engage them with their artisanal communities and give them some basic tools of marketing.

Key words: creative economy, Artisans, Nicaragua, marketing models

JEL codes: M3, O1, I3, F4, D2, H8