Economics
  • ISSN: 2155-7950
  • Journal of Business and Economics

Using a Change Management Model to Drive an Online MBA Program
— A Case Study

Nicole B. Koppel, Ross A. Malaga, Jonida Dervishi
(Feliciano School of Business, Montclair State University, USA)

Abstract: Using a case study methodology, this paper provides a road map for developing an online graduate program utilizing a well-known change management model. By incorporating the eight-steps of the model, this university was able to transform many of the long-held university processes and procedures which resulted in the implementation of a large-scale, successful online program. This approach to the development and launch of the online program drove change throughout the university. The processes used were replicated in the development of other online programs and became the model to enable the university to quickly switch to online delivery during the COVID crisis.

Key words: change management, online education, MBA

JEL codes: I230, O310





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