Addressing Smart Technology Involvement in Cultural Tourism

Abstract: Smart tourism is a personalized experience that takes advantage of smart city infrastructure to provide increased visitor and service opportunities. In order to have effective smart tourism there is a need for possession of personal mobile and geographic localization systems as well as intelligent applications to provide the appropriate information at the time and location of the visit. However, in order to provide effective smart tourism, it should be taken under consideration the different requirements of users at different stages of their visits, as well as the interests and requirements of users, that do not differ only from user to user but may vary over time for each individual user.

Key words: smart tourism, smart cities, smart heritage, smart culture

JEL codes: Z