How Has Digital Transformation Affected the Fundamental Right to Privacy Within the Context of Personal Data Protection?

Abstract: With a view toward the preservation of fundamental rights, in particular, privacy in the current legal and social scenario, this study aims to analyze Technology and its constant transformations in cyberspace while allied with the General Law for the Protection of Privacy (Lei Geral de Proteção de Dados -LGPD). Historically, the systemic and globalized rise in the standard of living and well-being of society, and the advent of the Fourth Industrial Revolution, have required us to understand human values. The ones incorporated into new technologies to improve the common good, environmental management, and human dignity. Our theoretical analysis, supported by an observation of the worldwide social scenario, indicates that the digital transformation of modern times requires an active posture that aligns with the fundamental guarantees of individuals and the preservation of their human condition, even in a digital environment. We use a dialectic and monographic method, together with the technique of bibliographic research.

Key words: digital transformations; data protection; fundamental rights

JEL codes: K2, O3