Competitive Strengthening of Socio Entrepreneurs in Facing Industrial Revolution 4.0 Through SWOT Analysis Identification

Abstract: This study aims to analyze the factors that can increase the competitiveness of socio entrepreneurs/village owned enterprises (BUMDesa) in the era of the industrial revolution 4.0. Many regulations to improve community welfare and village income does not increase awareness of the village apparatus in the Bogor Regency to establish microfinance institutions. Moreover, Law No. 6/2014 on the Use of Village Funds has been running for three years, but its use by villages in Bogor Regency is more focused on the physical, but less on community empowerment. The purpose of the management assistance activities of village owned enterprises. Village owned enterprises get training and mentoring aspects of business and governance that ultimately BUMDesa has professional organizational capabilities and can have competitiveness in the face of the industrial revolution 4.0. The method used to determine the model and training needs and assistance is first performed an analysis, the analysis used is to use a SWOT analysis. The analysis shows that BUMDesa managers need assistance in the form of training and education, the right model of assistance is mentoring through BUMDesa Clinics and Schools. Pakuan University has assisted through BUMDesa Clinics and Schools that have been established and as a result several BUMDesa have had good governance.

Key words: BUMDesa; SWOT analysis; clinics and schools

         JEL code: O