Determining the Factors Affecting the Competitiveness Capacity of Coffee Enterprises in Tay Nguyen in the 4.0 Industrial Revolution

Nguyễn Văn Đạt
(Economics Falcuty, Tay Nguyen University, Vitnam)

Abstract: International economic integration has become an indispensable and objective trend. It is taking place strongly in all areas of social life. It opens up coffee enterprises in the Central Highlands with large and abundant markets, creates opportunities to access advanced science and technology. However, integration also makes enterprises many difficulties and challenges to face. In order to maintain advantages and effectively use resources, achieving the highest profits requires enterprises to be stronger and more drastic, especially improving the competitiveness. This study focuses on identifying factors affecting competitiveness of coffee enterprises in the Central Highlands in Revolution 4.0 that shows a more comprehensive view in enterprise administration, responding the competition of the fierce market so that businesses can grow and stand firm on the market in the future.

Key words: coffee enterprises; competitiveness; Central Highland

JEL code: F