Abstract: It is often thought that entrepreneurship refers only to the creation and start-up of new businesses, but there are different kinds of entrepreneurial activity. There are those who create companies and there are those who transform or improve them.

The “intrapreneurship” refers to the initiatives of employees within an organization to face something new without anyone asking. Therefore, the “intrapreneur” focuses on innovation and creativity, and transforms an idea into a profitable business operating within a corporate environment. The “intrapreneurs” are “internal entrepreneurs” that go after the objective of the organization.

Open innovation, or also called collaborative innovation, is a strategy born at the beginning of this century and based on collective intelligence.

While most companies have been developing closed innovation, hiring professionals in their offices with the intention of solving all their research, development and innovation (R&D&I) problems, with total secrecy and always fearing the leakage and leakage of knowledge abroad, the most innovative companies today involve employees, customers, students and other companies in their innovation processes taking advantage of collective intelligence. Open innovation also includes working with government agencies, networking organizations and universities.

The news highlights the insufficiency of the traditional innovation system to maintain the competitiveness of organizations in the current ecosystem. Another system is necessary to capture value from various sources of innovation located both inside and outside the organization and this is done through the openness of the organization abroad by first recognizing and valuing intra-entrepreneurial innovation.

Key words: intrapreneurial innovation; open innovation; organizational culture

JEL code: M10