Impact of CP TPP on Business Enterprises Agriculture in Tay Nguyen: The Case of Coffee Products

Abstract: The Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP) opens up a new playing field with a market size accounting for 13.5% of global GDP. market bosses nearly 500 million people. The CPTPP will certainly bring opportunities for businesses to actively respond to changes in the business environment. However, the majority of coffee enterprises in the Central Highlands have not actively sought information, so information on potential markets is still unclear. It is forecast that in the context of the same basic economic conditions, Vietnam’s exports may increase by 4.2%, export growth will be 6.9% by 2030, Vietnam’s exports. to CPTPP countries will increase from 54 billion USD to 80 billion USD, accounting for 25% of the total export volume. This is a good opportunity for coffee businesses in the Central Highlands to participate more deeply in the regional and global supply chain.

Key words: enterprise; coffee; Tay Nguyen; CPTPP

JEL code: M