• ISSN: 2155-7950
  • Journal of Business and Economics

Ecotourism and Biodiversity Management of Santa María Ixtepeji and Capulálpam de Méndez, Oaxaca

Alfredo Ruíz Martínez, Lizbeth García Santos, Maricela Castillo Leal, Enrique Martínez and Ojeda, Lidia Ana Merino Pacheco 

(Department of Graduate Studies, Regional and Technological Development of Oaxaca Technological Institute (ITO), Mexico)

Abstract: In Mexico, and in particular in the Sierra Norte state region of Oaxaca, ecotourism has become an alternative to the use of natural resources for communities and community companies, which have managed to generate strategies organizations, social and cultural activities that have allowed them to continue and diversify economic activities around the “sustainable” use of natural resources. Given the importance of these activities, the objective of the research is to explain the capacity of the communities of the Sierra Norte of Oaxaca with ecotourism activities to promote the use and protection of their ecosystems and biodiversity. The conduct of the research results in the relationship between the variables, showing that there is a positive relationship between the independent variables ecotourism, sustainable management and the dependent variable, sustainable development.

Key words: sustainable management; biodiversity; ecotourism

         JEL codes: Q01

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