Centralization of Training Services in Sport Organization — Case Study: Aspire Zone Foundation

Jassem M. Al Jaber, Khaled A. Hussein   

Abstract: This research sets out to study the extent to which centralising the training services within Aspire Zone Foundation (AZF) can add and leverage the generated value of the offered training in AZF. Among other things, it reviews and addresses some of the best practices of service centralisation in similar contexts. The focus of the conducted review is on training topics, instructor professionalism, quality of service, training environment, and training cost.

In multi-business organisations like AZF where sports, medical, and education services are provided, the centralisation emerges as important strategy that supports a variety of businesses.

This research contributes to the fields of service centralisation. It also demonstrates that training services can be enhanced with the availability of a proper environment, cost, quality, and professional level of instruction.

This study employs a multi-methodological approach at all its stages, including data collection and analysis. A literature review of the best practices of service centralisation, questionnaires, interviews, and documentation analysis were all conducted to obtain the data on which the study was based. The final analysis of this data was used to develop a new model of training centralization within AZF. The research findings are validated through the development of a set of hypotheses which were tested using a secondary survey questionnaire based on the findings from the first survey questionnaire, interviews, and documentation analysis to come up with meaningful and user-centred findings.

This study recommends that AZF management go with creating a new central unit for the offered training for all its business units based on the finding that centralisation enhances the chosen training topics and makes them more business-related, promotes the level of instructor professionalism, enhances the quality of service, allocates a better training environment, and reduces training costs.

Key words: sport organization, training services, centralization, quality of service

JEL code: M100