Women Traders in Traditional Markets and Plecit Bank: Business Continuity Study in Mojolaban

Widhia Kusuma Wardani, Aulia Kusuma Fitrianti

(1. Legal Consulting Service of Wisma Sakinah, Bekonang, Indonesia;

2.Faculty of Economi and Business, University of Gadjah Mada, Yogyakarta, Indonesia)

Abstract: Women as social individuals are often a low priority in social strata. It has become a culture in society, especially in rural society. Women in rural areas have a lower education level than women in urban areas. To increase the standard of living in a household, they usually choose to work as traders in traditional markets. Difficulties in the capital are often experienced, forcing them to borrow money. The breakthrough provided by the social environment is to borrow money at Bank Plecit because the mechanism is easy, and there are limitations to women traditional market traders, especially in this study found in Mojolaban, Sukoharjo. This study aims to determine the urgency of the Plecit Bank existence in helping the business continuity of traditional market women traders. This research is conducted using the empirical-normative method so that it emphasizes the acquisition and processing of primary and secondary data. This research illustrates that the level of women in rural areas who work as traders in traditional markets is higher than in urban areas. The job is a solution to increase the level of welfare with limited levels of education. In running their businesses, women traders in traditional markets experience difficulties in the capital. The existence of Plecit Bank is essential for women traditional market traders as a more uncomplicated service provider compared to other credit institutions. This study illustrates that the level of women in rural areas who work as traders in traditional markets is higher than in urban areas. The job is a solution to increase the level of welfare with limited levels of education. In running their businesses, women traders in traditional markets experience difficulties in the capital. The existence of Plecit Bank is essential for women traditional market traders as a more uncomplicated service provider compared to other credit institutions. This research illustrates the level of women in rural areas who work as traders in traditional markets are higher than in urban areas. The job is a solution to increase the level of welfare with limited levels of education. In running their businesses, women traders in traditional markets experience difficulties in the capital. The existence of Plecit Bank is essential for women traditional market traders as a more uncomplicated service provider compared to other credit institutions.

Key words: women, traditional market traders, borrowing money, Plecit Bank