From the Net Generation to the Netflix Generation: The E-movie Learning Concept
Marika Taishoff, Patrice Sargenti
(International University of Monaco, Monaco)
Abstract: The past few years have seen considerable research on two complementary, overlapping and mutually reinforcing trends. One has been the emergence and rapid development of Web 2.0, in particular as regards the Virtual Learning Environment (also known as LMS). Online tools have gradually been integrated into the classroom-teaching environment for a variety of reasons, including teaching effectiveness, cost savings, and student engagement.
The other research track has focused more specifically on the impact that Millennials have had on teaching philosophies and principles. Such studies have underscored the role and importance of active, experiential learning for this group of students where information is presented virtually and visually. Today “reading” and “memorizing” can be seen as being supplanted by “viewing”, “gaming”, and “applying”.
As this article will suggest, the Net Generation should perhaps be redefined as the Netflix Generation. Streaming technologies have created an entirely new viewer experience, of which Netflix is the pre-eminent example.
One global educational institution, the INSEEC Group based in France, taking inspiration from this trend, has invested in creating a new form of teaching methodology called E-Movie learning, based on the principles of a streaming series, complete with professional actors and an engaging storyline. Gaming features, social interaction as well as immediate feedbacks are integral aspects to the series. Entitled “Luxury is You” (Le Luxe, C’est Vous), this e-movie learning approach aims to replace, or complement, a Luxury Services Management course.
The aim of the current research is twofold: firstly, to assess the levels of student engagement and learning outcomes consequent to the inclusion of a specially produced series. A corollary aim is to see the differences, if any, in engagement and outcome when the series is an integral part of an Instructor-led classroom or, rather, a standalone and self-paced study tool.
The results compile three years of operation, analyzing data extracted from the scormed packages, and completed by a questionnaire sent to the students.
Key words: online learning, generation Z, student engagement
