TICs and Marketing as a Driving Strategy for SMES in Amealco

Cassandra Ruíz García, Jorge Arturo Velázquez Hernández, Rosalía Alonso Chombo  
(Autonomous University of Querétaro, Amealco, Querétaro, Mexico)

Abstract: Marketing in combination with ICTs is a tool of great importance and scope that companies must consider to remain present and current in the labor market. It is examined and analyzed how useful it is to implement these tools to grow SMEs in the municipality of Amealco de Bonfil. The research is based on quantitative data obtained from 18 SMEs belonging to the municipality of Amealco de Bonfil in the State of Querétaro. The data analyzed suggest that for SMEs it is necessary to include Marketing and Information and Communication Technologies in their work systems to grow within the market. The text aims to show the advantages and benefits that are obtained with studies of this professional nature in the business sector, in addition, it seeks to describe existing strategies already implemented in large and small companies to facilitate the management of these in SMEs and discover the scope and achievements they have in their business.

Key words: crecimiento, estrategias, mercadotecnia, pymes, TICs

JEL code: M31