Sustainability of Business Based on Green Economy

Abstract: Entering the era of Industry 4.0 it is certain that business competition will be very strict because the production system, business and trade are already dealing with the global economic system. In this regard, for micro and state businesses in macros must be able to conduct their economic activities by applying and developing global business principles and taking into account the business ethics based on green economy. Microbusiness people should be able to strengthen their internal structure by doing business practices that always pay attention to three important aspects: economic, social and environmental or often called the concept of triple bottom line.

This paper contains theoretical studies on how business people should perform business-based performance and sustainability based on green economy. The essence of the contents of this paper are to describe things that in doing business inputs used must consider the economic, social and environmental aspects, and the resulting output must also be devoted to economic, social and environmental aspects. If this is done well, then business performance and sustainability will be achieved.

Key words: performance; sustainability; green economy

JEL codes: Q5