• ISSN: 2155-7950
  • Journal of Business and Economics

Case Study on the Implementation of G Company’s Strategic Corporate Social Responsibility

Lu Sun, Yuan-Yuan Huang, Yi-Ling Luo 
(Business School, Sichuan University, China)

Abstract: Over the years, scholars have verified that corporate social responsibility activities can bring sustainable competitive advantages to enterprise, but few have studied how to apply the corporate social responsibility theoretical framework to corporate activities. This paper selects G company, a listed company in China, as the case. It is an excellent company rated as “five-star social responsibility fulfillment enterprise” by CFIE (China Federation of Industrial Economics) from 2014 to 2017, we explore the way of combining social responsibility activities with corporate strategy, so as to provide experience and reference for other companies in fulfilling social responsibility continuously. We found that G company took the R&D of green silicone material products as the main driving force to fulfill its social responsibility, and closely combines its core business activities with social responsibility activities, runs the concept of social responsibility through the whole process of production and operation, and strives to build a social responsibility management mechanism with the characteristics of company, thus bringing sustainable competitive advantages of enterprise.

Key words: strategic corporate social responsibility; corporate sustainable competitive advantage; four-dimensional model of strategy CSR; G company, corporate strategy

         JEL codes: M14, D21, L25

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