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Economics
- ISSN: 2155-7950
- Journal of Business and Economics
Ethical Challenges in the Development and Commercialization of Food
Bárbara Hellen Matos Kochinski, Joice Monegato Siqueira, Nicolle Duarte, Sergio Vinicius Dias
(School of Engineering of Piracicaba - EEP, Brazil)
Abstract: The objectives to be pointed out in this article are focused on the use of ethics in marketing strategies in food products as an influence on consumption, especially in children and young people, since they are more socially and financially unprepared, and also easy to persuade.
Key words: product development; marketing; ethics; consumption
JEL codes: Z
