The Study of Strategy for the Development of Ying Charoen Market to Become Environment-Friendly Market

Abstract: The results of using microorganism to clean appliances and buildings show that it was a highly efficient method. The researcher found that microorganism was more human and animal friendly than chemicals, and was good for environment as well. Ying Charoen Market was constructed in the year 1955, so it has existed for more than 63 years. The market has all kinds of food and has been a food center for people living in Northern Bangkok for a long time. Thus, it is not surprising that the market is also the center of people, garbage, and pollution, which produce negative effects on the environment. The research population consists of stakeholders (owner, managers, employees, suppliers, vendors and consumers) in Ying Charoen market. In details, there are 1,512 vendors in the market, which can be classified into 15 groups according to the main types of products. This study used mixed methods of methodology, in particular, exploratory sequential method. It was a qualitative research and an action participatory research. The objectives were to study the current condition, context, factors, and problems of Ying Charoen Market that are related with the environment, and to establish strategies for developing Ying Charoen Market to become environment-friendly. The data were analyzed by content analysis. The results expected from this research is to have a guidance for producing the strategy of environment management, which will lead to the participation of related people, lower cost in the long term, and good health for employees, vendors and consumers in the market, as well as positive effects on the environment in general. In addition, the research is piloting the service of how to operate business in environment-friendly way. It is also a model for other markets or enterprises all over the country, presenting them how to manage their business to become sustainable and environment-friendly.

Key words: development strategy; Ying Charoen Market; environment-friendly

JEL code: M