• ISSN: 2155-7993
  • Journal of Modern Education Review

Five Pieces of Trash

Paul M. Lane
(Grand Valley State University, USA)

Abstract: Marketing is changing rapidly as are the environments in which it operates. Marketing oriented classes like Creativity, New Product Development and Social Product Innovation need to move beyond theory and offer applied opportunities for the students to learn. This is about a simple low cost exercise used in class to teach the idea of modeling. In Design Thinking terms, constructing very basic prototypes or even brainstorming in 3D. The challenge for students is to learn how to model rapidly and economically and this does both. The challenge for professors is that many business schools do not have maker spaces.
Key words: marketing, five pieces of trash, 3D print

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