(Universitat Jaume I, Spain)

“Cybergenres”) (Shepherd & Watters, 1998). In the field of linguistics, recent works (Navarro, 2008; Navarro et al., 2008; Navarro & Silvestre, 2009; Girón-García & Navarro, 2014; Girón-García & Navarro, 2015) suggest that digital navigation patterns may be guided. However, there is not much research done on the role of semantic frames and metaphors (Porto, 2007). For this reason, we aim at studying the role of semantic frames (Fillmore, 1982, 1985) and metaphors (Lakoff, 1992; Steen, 2007) in the configuration of coherent Cybergenres. Accordingly, the present study consists in: (a) Analyzing the most frequent lexical units in the social network “Pinterest”; and (b) Showing and outlining the semantic frames that these lexical units depict. We identify several terms such as search, boards (create board, create secret board), pins, save pin (like, send, tried it, read it, get more pins from), likes, followers, following, etc.), in “Pinterest” following these steps considering MIP: Firstly, we establish the basic and contextual meanings of the terms. Then, we describe the semantic frames of both basic and contextual meanings. Finally, we define their frame elements by establishing if the contextual meaning contrasts with the basic meaning and can be understood by comparison with it; should this be the case, do we consider a term to be metaphorical. To conclude, the expected results help to unravel the role of metaphorical frames as knowledge configurations that provide coherence to cybergenres per the lexical units considered.

Key words: Pinterest, lexical units, literal and contextual meanings, semantic frames, metaphors, script