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Humanities
- ISSN: 2155-7993
- Journal of Modern Education Review
The Use of Social Networks as a Tool for the Teaching of Marketing at the
University Level: The Role of the Student
Piedad Vargas Soria, Blanca García Gómez
(Universidad de Valladolid, Spain)
Abstract: The changes imposed by the implementation of the EHEA have modified the role of the teacher who has had to assume a driving or guiding role, being able to facilitate a development in the student of the competences included in the Degree Report. In this scenario, students assume an active role, participating to a certain extent in their own training, as well as in that of their peers. In previous editions of this project, we implemented a methodology based on social networks, understanding that these can be a useful tool for promoting the teaching-learning process. We have verified the function of these tools in improving the involvement of students, as well as in maximizing the use of the complementary activities scheduled in the course and in serving as a forum for clarifying doubts, among other benefits.
Our intent now is to go deeper into this already implemented model, introducing the “veteran student” element, this being the one that already completed the course and can be helpful for “current students”. We aim to enhance the collaborative vocation which comes from assuming that teamwork achieves a better optimization of resources and results.
Key words: collaborative work, social networks, innovation, continuous improvement, creativity.
