Economics
  • ISSN: 2155-7950
  • Journal of Business and Economics
Aspirations & Wants of Generation Z — A Study on the
Work Force of the Future


Sandhya Tewari1, Ritu Bhattacharyya2

(1. Mumbai University, India; 2. SASMIRA’s Institute on Commerce & Science (SICS), India)


Abstract: Generation Z is the demographic cohort following Generation Y, also known as the Millennials or the Millennial Generation; other names suggested for the cohort include iGeneration (iGen), Gen Tech, Gen Wii, Net Gen, Digital Natives etc. Generation Z is comfortable with technologies that are fairly recent for older generations, and Gen Z has grown up in the current environment of ubiquitous mobile communications. In the workplace, Generation Z expects greater flexibility and the capacity to work remotely, collaboratively and seamlessly across their various devices. Making a meaningful contribution to the world is also important to the cohort. Gen Z individuals expect to have their input welcomed and respected, and are less tolerant of authoritarian environments such as a hierarchical corporate culture. This paper majorly explores the career aspirations of Generation Z, the various traits of generation Z and the surroundings that affect the way they aspire when it comes to professional growth or their careers. During the process of writing this paper it became evident that this generation although young in years is exhibiting strong leadership, innovative, smart working, extremely challenging and active decision making skills. What they need from the society, teachers, mentors and their parents is the support to imbibe in them the values, ethics, commitment, customs and listening skills to help them balance their personal, professional and spiritual life. This is the young, vibrant work force that is at the nation’s disposal. To understand the career aspiration of this multi skilled and multi tasking workforce efficiently and engaging their mind and talent to its optimal capacity is what India as a nations needs to prepare for.


Key words: generation Z; creative; work life balance; tech savvy; digital education; empowered

JEL code: Z




Copyright 2013 - 2018 Academic Star Publishing Company