Ramazan H. Arikan, Chuandi Jiang, Hadi Alhorr

Abstract: Previous studies have demonstrated the relation between performance and multinationality of the firm either at the home country level or subsidiary level. Drawing from resource-based view and institutional theory, this study aims to find performance implications of international diversification at both domestic and international levels. In attaining the performance, the study explores different strategies that MNCs use and the moderating effect of cultural distance.

Key words: multinationality; strategic choice; cultural distance; firm performance