Sungwoo Jung

Abstract: While aspects of globalization are certainly favorable, in a world of such diverse proportions, a global population striving for a singular dominate image contributes to both a source of contemporary cultural loss and a deterioration of esteem, particularly in non-white nations. First, this paper examines the image of beauty from western culture perspective, then compares with various non-west cultures including China and Africa. Then, investigation continues on the dispersion of western media and marketing. Lastly, questions on Corporate Social Responsibility from marketing perspectives are suggested.