Wan Afezah Wan Abdul Rahman

(School of Distance Education, Universiti Sains Malaysia, Malaysia)

 

 

Abstract: Empathy and trust are among the key factors in building a stronger relationship between two parties or more. Today, more and more organizations are recognizing the importance of the relationship between empathy and trust in order to serve their employees better. Empathy and trust are pivotal in helping the organizations become better workplace environments. This is because the current business world is characterized by rapid globalization, which has led to an increase in the growth and prominence of multinational organizations. This trend towards globalization has increased the challenges faced by business organizations, which have to manage their employees across cultures, time zones, and organizational structures. Accordingly, the reality of a global market calls for business organizations to increase empathy skills and instill trust among employees in order to have strong organizational structure and to enhance business survival and continuity.

 

 

Keywords: empathy; trust and leadership effectiveness

 

JEL code: M1