Wu Yue, Jiang Tao

(Dalian University of Technology, Dalian, China)

 

 

Abstract: The mass tourism consumption has entered the market outbreak period, and tourism economy is the typical experience economy, as the customer demand is increasingly diversified, tourism enterprise has been forced to have a full understanding of customer needs and gives the behavior prediction on the basis of Big data. Meanwhile, high-speed rail has field polymerization effect, so it could crack the problem about scale precision marketing and influence the tourism choices of mainstream crowd, to help tourism company achieve a high response rate and customer loyalty as well as improving enterprise efficiency. This paper firstly introduces the necessity of using big data in the precision marketing for tourism companies, then expounds the construction of tourism company precision marketing system framework relying on big data, then analyzes the channels to realize the precision marketing for tourism company in the era of high-speed rail.

 

 

Key words: big data; tourism; precision marketing; high-speed rail; system

 

JEL codes: M310