Tomasz Trojanowski

(Jan Dlugosz University in Czestochowa, Poland)

 

 

Abstract: The article indicates the impact of sustainable development on the marketing activities of companies. The essence and importance of sustainable development has been explained. It presents the triangle of economic objectives of sustainable development. The further part of the article presents the influence of sustainable development on the companies marketing areas. It also presents the definitions of sustainable marketing according to different authors. The final part of the paper includes a summary.

 

 

Key words: sustainable development; sustainable marketing; the company

 

JEL codes: M31, Q56, Q57