Hekma Slim

(Montréal, H2G 2Z3, QC, Canada)

 

 

Abstract: Companies rely increasingly on dynamic customer community to access new ideas and test them. Identify customer characteristics that will ensure the success of this relational exchange is therefore essential for managers. Our research aims to address this need. An empirical study of practitioners operating in innovative companies shows that the customer knowledge management, participation, intensity of use, experience, implication, and communication have a positive effect on co creating new products and services. Time and complexity of products and co-create services have a negative effect. The degree of participation is influenced by the intensity of use, experience, implication, communication, time and complexity of products and services to co-create. Similarly, customer knowledge management is influenced by the narrative capacity, experience and time.

 

 

Key words: innovation; co-creation; knowledge management; new products; collaboration

 

JEL code: O350