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Humanities
- ISSN: 2155-7993
- Journal of Modern Education Review
Determinants towards Food Delivery Service through E-Commerce in Pasir Gudang Area
Zety Shakila Binti Mohd Yusof1, Fadzilah Binti Mohd Yusof2, Yusnidawati Binti Mohd Yusof3
(1. Politeknik METrO Johor Bahru; 2. Kolej Komuniti Pasir Gudang; 3. Jabatan Imigresen Malaysia)
Abstract: The implementation of e-commerce is now spreading rapidly in Malaysia. It is not just the buying and selling activity, but it also takes into account customer service, providing integrated business environment and offering value-added services. In addition, most individuals nowadays are very concerned about how to get the food easily. Some of them have made the choice to order food via delivery service. A study was conducted to investigate the determinant towards food delivery service through e-commerce in Pasir Gudang area. Data which was gathered through questionnaires was analyzed by using statistical package for social science (SPSS) software 20.0. It was done among 166 respondents around Pasir Gudang area which consists of people who work in the public and private sector or are self-employed. The results showed that the level of demand towards food delivery service in Pasir Gudang is high due to convenience reason as it can provide front-door service and make an order through phone or online.Further, regression analysis indicate that service quality, food quality and price have positive influence towards delivery service. After all the mediation tests had been conducted, it has been proved that e-commerce is a mediator and it is necessary to enriched more on service quality as the most determinant towards food delivery service. For future implication, e-commerce will be a platform for the prospect entrepreneur to starting their business of food delivery service which link between retailer (local stores or restaurant) and the customers.
Key words: food delivery service, e-commerce
