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Humanities
- ISSN: 2155-7993
- Journal of Modern Education Review
The Concept of Marketing Mastery (P.O.W.E.R. Map Model) for Start-Up Entrepreneurship
Azizan Osman
(Richworks Group, Shah Alam)
Abstract: This paper discusses how innovative marketing model (P.O.W.E.R. Map Model) and inspirational leadership contributes to a success of start up business entrepreneurs. This paper examined the personal, professional, and developmental impact of introducing a constructive developmental perspective to entrepreneurs or “would be entrepreneurs” programme in marketing business and leadership development conduct by Azizan Osman as Richworks Groups’ CEO. The self-designed instrument dynamic and innovative 10 P’s marketing knowledge developed by Richworks Groups, use of shared entrepreneurs leadership platform. Marketing Mastery 10 P’s P.O.W.E.R. MAP Model is a professional innovative ideas with a creative approach of Azizan Osman’s 10 P’s Model for Marketing. The 10 P’s Model was introduced as an extension of the old 4 C and 7 C Marketing model. This models “P” letter is born in the eagerness of moving the traditional Marketing mix model from the productions focus to the Customer (or consumer) focus. This simple mapping of words created a shift in marketing management thinking and strategy. Modern economies have shown this paradigm shift towards customer satisfaction as a priority. Marketing Mastery 10 P’s P.O.W.E.R. MAP Model born to explain how successful marketing organization deal of strategy that could increase business profitability in a short period
Marketing Mastery 10 P’s P.O.W.E.R. MAP Model is a professional representation of the Compass diagram with
the concepts that describe the 10 P’s: Problem, Potential, Market, Research, Solution, Demand, Product, Competitors Practices, and Proposal (10 P’s refer to Bahasa Malaysia vocabulary). Therefore the conceptual paper proposed the study of the development the marketing concept and strategize new give solution in business world. Consequently, the study predicted to transform business performance and enhance entrepreneur to effective marketing solution.
Key words: P.O.W.E.R. Map Model, start-up entrepreneurship, Marketing Mastery
