- ISSN: 2155-7950
- Journal of Business and Economics
Transferring Competitive Advantage into International Markets
Chick-fil-A Case Study
(School of Business, Georgia Gwinnett College, Lawrenceville, Georgia, USA)
Abstract: Chick-fil-A is the largest fast food restaurant chain in the U.S. specializing in chicken. The company has had 46 years of sales growth with 2014 revenue of $6 billion. The company only operates in the U.S. and this case study examines whether Chick-fil-A’s business model can be successful if used in an international expansion. The issues of country advantage, competitive advantage and transferability are discussed with a detailed examination of the Chick-fil-A business model. Chick-fil-A’s business model may not transfer internationally without significant changes and the reasons are discussed.
Key words: competitive advantage; transferability; Chick-fil-A
JEL codes: L100, L660