Annisa R. Qastharin

(School of Business and Management, Bandung Institute of Technology, Indonesia)

 

 

Abstract: Business Model Canvas manages to make business model simple, and easily understood while capturing the complexities of how enterprises function. Therefore, it makes a useful tool to understand the business model of an enterprise and to conduct business model innovation. Social enterprise is no exception as all organisations must generate enough revenue to survive. However, social enterprise has different definitions and characteristics to business enterprise that adjustments to the Canvas are necessary to fully capture the business model of a social enterprise. Since it is licensed under Creative Commons, others could create new versions of the Canvas based on their understanding of business model, making Osterwalder’s Canvas for social enterprise not the only Canvas that can be used to capture the business model of social enterprise. Selecting the right Canvas becomes important for social enterprise in order to properly define and further innovate its business model. By evaluating the Canvas adaptations and understanding the definitions and characteristics of business model, business model canvas, and social enterprise, the best Business Model Canvas for social enterprise can be properly defined. The result reveals that the available Canvas adaptations cannot fully capture the business model of social enterprise and through a combination of the other Canvas adaptations, a new Canvas adaptation is made by adding two crucial blocks that represents mission and impact in the business model canvas.

 

 

Key words: business model canvas; business model innovation; social enterprise

 

JEL code: O350