Economics
- ISSN: 2155-7950
- Journal of Business and Economics
Applying and Promoting the Marina Sustainable Development Concept:
The Case of Marina Bar, Montenegro
Branislav Dragović1, Vassilis Tselentis2
(1. University of Montenegro, Montenegro; 2. University of Piraeus, Piraeus, Greece)
Abstract: In response to the growing need for sustainable marine tourism, this paper proposes the Marina Sustainable Development Concept (MSDC), as a means to develop approaches and strategies that support sustainable planning and management of recreational ports and marinas in countries with extensive coastlines, such as Montenegro. It is important to note that applying such a MSDC has not always been an easy task due to the fact that managers in this field have not been particularly familiar with its importance. Since Montenegro is an official candidate for EU and Montenegrin marinas are reporting good throughput trends over the last few years, it is highly topical and timely to apply the MSDC in order to highlight the current situation in terms of existing capacities in environmental standard implementation, thus comprehending the level of sustainable practices in the country. The MSDC described here, includes targets and goals pertinent to the implementation of directives and best practices which confirm that a marina has all the capacities and conditions to operate in an environmentally friendly manner. It is proposed that in order to offer services in the era of sustainability, marinas must adopt a MSDC based on identifying and managing environmental issues. Also, this paper addresses challenges facing MSDC implementation and assesses the potential of MSDC based strategies being implemented in Marina Bar (Montenegro), through a scientific international project entitled “Applying and Promoting the Concept of Sustainable Development to AD Marina Bar” originating in 2014.
Key words: applying and promoting; marina sustainable development concept; Marina Bar
JEL codes: O2, Q51, Q56, R41