Gürhan Uysal

(School of Business, Ondokuz Mayıs University, 55139, Samsun, Turkey)

 

 

Abstract: There might be isomorphism threat in global economy. Firms and their products are becoming similar. Customers have trouble for product choice. Secondly, global economy becomes full competitive markets. That has an impact on product prices. However, USA economy might be oligopolistic structure, such as retail industry Wal-Mart, K-Mart. So, there may be demand problem in global economy. Therefore, global economies may apply propositions of neo merchantalism theory and/or golden quantity theory to get out of isomorphism and demand lessening.

 

Key words: Isomorphism; competitiveness; neomerchantalism; golden quantity

JEL Codes: E11, E32, F10, G20