Alessandra Morgado Ramiro de Lima, Gabriella Morgado Ramiro de Lima, Angelo Maia Cister

(Federal University of Rio de Janeiro, Brazil)

 

 

Abstract: The construction of this paper part of some reflections on the role and the power transformer and innovative that information associated with social and digital networks configuration feature and who are developing in setting this new society. Allied to these reflections, the insight to the wire came to watch a video of the closing party of the 2010 Brazilian Championship, promoted by the Confederação Brasileira de Futebol-CBF, which contained the tribute paid to one of the great players of the recent past, the athlete Marcos Evangelista de Morais, consecrated under the name of Cafu and assigned captain of the Brazilian team penta-champion of the 2002 FIFA World Cup in Japan and South Korea. During the tribute, was passed an institutional video that showed that he regarded his Magnum Opus–Cafu Foundation to support children in need, with the motto “there is no price in this world that can pay the smile on a child’s face. Every child has the right to dream, and you can help make that dream come true. “On presentation of your project, Cafu defined a Social inclusion project. The aim of this study is to analyze the Social innovation in the perspective of social inclusion. This article is an exploratory study, conducted through a descriptive research that purport to discuss the proposed topic with the analytical support both texts quoted above. The first work of André and Abreu, when dealing with the role of social innovation in territorial development, develops a series of concepts and dimensions, in addition to bringing to our consideration, indicators for our study, involving the dimensions of social inclusion and the plasticity of the medium where it acts. The second, Mulgan, a vision of the English subject based on the author’s experience.

 

 

Key words: Brazil; descritive research; exploratory study; social inclusion; social innovation

 

JEL code: M190