Mehdi Hussain1, Bashir Hussain1, Muhammad Sabbir Rahman2, Zarjina Tarana Khalil1

（1. School of Business, North South University, Dhaka–1229, Bangladesh;

2. Graduate School of Management; Multimedia University, Cyberjaya 63100, Malaysia)

 

 

Abstract: This paper talks about the introduction of social business course in the business curriculum which is a new model in business developed by Nobel Laureate Professor Muhammad Yunus. Although the concept is relatively new, many western companies have already started their operations with this model and academic institutions in developed nations have ventured into introducing courses on Social Business in their institutions. This paper aims to analyze the perception of business students toward the inclusion of social business course in the curriculum. This study is conducted among 152 business students in a private university in Dhaka, Bangladesh-which is a developing country with ample scope for social business. It describes the current state of knowledge and perception of business school students about social business. The study finds that the discussions and case study on social business shifts the view of students from tools such as charity and CSR to social business for alleviating poverty. These students felt that the concept of social business needs to be incorporated as a course in the business curricula.

 

 

Key words: social business; perception; business curriculum; university

 

JEL Code: M19