• ISSN: 2155-7950
  • Journal of Business and Economics

Thetical and Antithetical Business Management

Eizo Kinoshita
(Meijo University, 4-3-3 Nijigaoka, Kani-shi, Gifu 509-0261, Japan)
Abstract: In this paper, the author discusses the theme “Thetical and Antithetical Business Management”. “Thetical Business Management” signifies “a management style in which an objective function, expressing consumer expenditure of service goods, is minimized, with a constraint condition expressing a guaranteed level of expenditure.” While “Antithetical Business Management” denotes “a management style in which an objective function expressing consumer satisfaction concerning service goods, is maximized, with a constraint condition denoting the limits of their tolerance of payment for service goods.” In other words, “Thetical Business Management” can be formulated as Primal Problem of Linear Programming, whereas “Antithetical Business Management” can be formulated as Dual Problem of Linear Programming.
Key words: thetical and antithetical business management; service science
JEL code: M000

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