Siripen Supakankunti, Chantal Herberholz

(Chulalongkorn University, Bangkok 10330, Thailand)

 

 

Abstract: Thailand has emerged as a major destination for medical tourism over the past decades and the AEC is likely to result in increased trade in health services. The objective of this study is to undertake a SWOT analysis for the health services sector in Thailand and to use the findings to provide recommendations on how Thailand could enhance its position to be part of the global service hub in the region. The SWOT analysis reveals that the Thai health services sector is well positioned vis-à-vis its competitors to harness the opportunities arising from increased medical tourism, especially given the high quality and standard of medical care, medical professionals and medical facilities. Yet, regulatory and institutional support is needed to be able to enhance the strengths and opportunities and mitigate weaknesses and threats, especially regarding the supply of medical professionals.

 

 

Key words: medical tourism; SWOT analysis; Thailand

 

JEL code: M29