Euphrosyne Efthimiadou 
(1. Department of Aviation Science, Hellenic Air Force Academy, 2. School of Humanities, Hellenic Open University, Greece)

 

Abstract: Nowadays intercultural communication and strategic management are necessary in order to provide new challenges, aiming at multicultural negotiation in global marketplaces; they also contribute to the global growth and the creation of a professional network. Due to the globalization of the world’s economy, the interdependence of the economic, production and consumption activities and the markets requires that managers of all levels develop sensitivity to cross-cultural communication, intercultural negotiation, and decision-making. On the other hand, intercultural communication and strategic management can lead to the sustainable development and the efficient use of resources. Undoubtedly, cultural diversity gains ground in the professional sphere but it presupposes a diversity of practices on the part of the translators specialized in ways of thinking and acting. The development of the tools promoting intercultural communication creates new synergies. Overcoming the barriers of language, intercultural skills aim at the management of team work through negotiation in all its forms, drawing upon experience and the expertise in multicultural activities within multinational corporations.

 

Key words: specialized translation, intercultural communication and strategic management, terminology databases